About
About LAMPROOM
who are LAMPROOM DIGITAL?
Lamproom is an independent full-funnel search agency, founded by Amy Elise Mercer and Frederico Cardoso.
We started Lamproom because we'd seen how search too often became fragmented. Technical SEO sat in one team. Content in another. Brand building somewhere else. Strategy got lost between them.
We believed there was a better way. One where experienced specialists work together, think beyond the brief, and focus on what actually moves a business forward.
That's what Lamproom was built to do.
Our Story
why we started lamproom
After years inside established agencies, we knew what we wanted to keep, and what we wanted to leave behind.
The experience. The high standards. The ambition.
Not the layers of process, unnecessary complexity or work that drifted away from commercial outcomes.
Lamproom was built around a simple idea.
Give ambitious brands direct access to experienced specialists who think beyond what they are asked, care about the outcomes as though it's their own business, and aren't afraid to tell you what they genuinely believe is the right thing to do.
Why Lamproom?
why call the agency lamproom?
The name means something to us.
Lamproom was born between two places: Sunderland and Porto.
Two cities separated by hundreds of miles, but shaped by much of the same history. Ports, mines, and shipyards. Industry and skilled trades.
Generations of people who built, made, carried and created, with communities that grew around the work. Those are the places that shaped us too.
We both came from working class roots, where hard work wasn't something you talked about, it was simply something you did. Where there was pride in knowing your craft, doing a job properly and being someone others could rely on.
In industrial life, the lamp was practical. It was prepared, checked and collected before the work began. When what lay ahead was uncertain, it provided something simple but essential: light to see the way forward.
That's the principle we wanted to carry into Lamproom.
Our Process
the tools may have changed. the principles haven't.
- Know your craft.
- Prepare properly.
- Keep things simple.
- Take the time the work needs.
- Make every recommendation count.
- No process for process' sake.
- No hiding behind jargon.
- Be someone people can rely on.
Good work isn't measured by the hours spent on it. It's measured by the difference it makes.
MEET THE FOUNDERS
the people behind LAMPROOM
Lamproom was founded by two search specialists with different expertise, shared standards, and a belief that the best work happens when everything connects.
FREDERICO CARDOSO
SEO Strategy Director & Co-Founder
Fred leads Lamproom's SEO strategy, bringing technical thinking and commercial focus together to turn complex search challenges into clear opportunities for growth.
AMY ELISE MERCER
Creative Strategy Director & Co-Founder
Amy leads Lamproom's creative strategy, connecting SEO content, brand authority, social and influencer to build brands people can find, recognise and trust.